About Us — Cloudform Accounting

Our Story

We wanted a bookkeeper that actually talked to us.

Tereno Forbes, based in Chicago, IL, and Frank Moneymaker, based in Tampa, FL, are both experienced in finance and accounting. They've worked with dozens of small businesses — and they kept seeing the same problem over and over.

Small business owners were getting their books done, but nobody was talking to them about what those numbers actually meant. Most bookkeepers close the books and send a PDF. Nobody sits down and says, "Here's what this means for your business."

So they built Cloudform to be the bookkeeper they always wanted — one that meets with you monthly, gives you a dedicated accountant, and actually helps you plan. Not just close the books. Use the books.

Cloudform focuses exclusively on trades and service businesses under $2M in revenue — because doing fewer things well beats doing everything poorly.

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Our Focus

Trades and service businesses under $2M in revenue. Contractors, electricians, plumbers, salons, studios, coaches, and consultants — owner-operators who want to understand their numbers, not just file them.

$2M

Revenue Cap

Locations

Day Close

1:1

Dedicated Accountant

The Team

The people behind your numbers.

A small, focused team that knows your business by name — not by ticket number.

Tereno Forbes

Co-Founder & Managing Partner

Tereno brings deep experience in accounting, finance, and business strategy. Based in the Chicagoland area, he leads client relationships and business development. His mission is to make quality bookkeeping accessible to every owner-operator under $2M.

Frank Moneymaker

Co-Founder & Partner

Frank brings operational expertise and financial acumen from Tampa, FL. He oversees service delivery, ensuring every client gets the dedicated attention Cloudform promises. His background in accounting and business operations keeps the firm running at the highest level.

Shannel Agustin

Senior Accountant

Shannel is a seasoned accounting professional with 6+ years of experience managing accounting teams, client relationships, and financial operations. Shannel is a dedicated accountant pursuing her CPA license - and she's exceptional at making financial conversations clear and actionable.

Our Commitments

We put it in writing.

These aren't aspirations — they're standards we hold ourselves to. If we don't meet them, we want to hear about it.

1-Business-Day Response Time

Every message, every question — answered within one business day. No ticket queues, no waiting.

10-Day Month-End Close

Your books are closed and ready to review within 10 days of month-end. Every month, without exception.

Monthly Strategic Meetings

We don't just send reports — we meet with you to walk through your P&L and plan your next move. Every month.

Your Own Dedicated Accountant

One accountant who learns your business, knows your vendors, remembers your goals — and never rotates off your account.

Our Values

What we believe.

The principles that guide every decision we make — from who we hire to how we close the books.

Clarity Over Complexity

We speak plain English, not accounting jargon. If you don't understand something, it's our job to explain it better — not your job to figure it out.

Relationships Over Transactions

Same accountant, every month, who actually knows your business. We don't rotate teams or send you to a queue. You have a person — and they have your back.

Focus Over Scale

We cap at $2M because doing fewer things well beats doing everything poorly. If your business outgrows us, we'll refer you to a great firm we trust.

Accountability

We publish our commitments — 1-day response, 10-day close, monthly meetings, dedicated accountant. If we don't meet them, we want to hear about it.

Built by Owner-Operators, for Owner-Operators.